Christophe Mausen

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Values

Love

In his eyes, love is the supreme value. It supplants all others because it constitutes the fuel of existence, a universal necessity. Believing that any person assessing the balance of their life considers only the people that they love or that love them (and almost nothing else), he lives life cherishing this value which he considers to be an end in itself.

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Values

Adventure

Adventure is his largest free space. Rather than sign-posted paths and straight-line trajectories, he prefers the jungle and going off the beaten track. Whatever the nature of his project, whether material or intellectual, he loves to roam in the unknown and to breath in the aromas of discovery. He rejects the obvious and the reassuring in order to rejoice in the meandering of the new and unexplored.

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Values

Liberty

For him, liberty is freedom of choice, free will, free thought and free expression. It is independence of thought and action. More prosaically, he defines liberty as an empty framework waiting to be filled and considers it to be the mother of all creativity, the driver of invention and of human genius.

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Values

Pleasure

Pleasure is one of the essential levers of his motivation. Without pleasure, he admits to being notoriously more mediocre than the majority of individuals. He escapes from situations and contexts that annoy him because he is incapable of coping with boredom. This is why he pays particular attention to the spices with which he seasons his daily life in order to satisfy his hedonistic needs. The pleasure of ideas, of novelty and of discovery animates him and transcends him, just as the pleasure of giving pleasure to others transports him and fulfils him.

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Values

Aesthetics

For him, the obsession with the beautiful is so strong that it precedes any action. When he imagines a new concept or designs a new activity, the graphical aesthetics and design are conceived simultaneously with consideration of the content. The content merges with the form. They are simply one. Due to the profound emotions that ascetic pleasures give to him, he enjoys art in the broadest sense, having a particular sensitivity for graphic art, poetry and rock music.

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Values

Success

In his eyes, virtue and success are not mutually exclusive and it is therefore not necessary to renounce one in order to enjoy the other. Although it would be appropriate to define and objectify the measure of success in order to speak intelligently about it, Christophe is only motivated by the projects that win over audiences and meet their expectations. Accepting the right to be wrong, he is capable of fighting a retreat if the ideas do not seduce and do not lead to a clear success.

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Values

Reliability

Reliability occupies a central place in his profession, based on the importance of the given word and respect of commitments made. This is why, in his way of working, a word spoken has the same value as a written word, whatever the consequences, including when they turn out (very) unfavourable. Although his reliability has greatly helped him in establishing a network substantially based on trust, he confesses, without ever regretting it, having had to deal with the aftermath of bad decisions and commitments that were made too hastily.

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Values

Generosity

Since his early childhood, his family, his friends, his teachers and then his colleagues have pinpointed his generosity as a distinctive feature of his personality. Christophe gives a lot, quickly and without thinking. For him, generosity is a greatness of the soul, the tendency to benevolence, largesse and charity. It is a state of mind incorporating openness and giving of oneself, quite the opposite of egotism, calculation and greed that he abhors above all. But generosity does not only concern his wallet. He can also easily contribute his muscle, his sweat and his ideas in order to make his truly audacious friends smile.

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iconoclash

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Iconoclash

Iconoclash is a Belgian personal and social branding agency working primarily with media personalities (www.iconoclash.com).
The agency boosts the image of its clients by:
• Producing narrative photography (IconoShoots);
• Publishing illustrated biographies in the form of high-end websites or large-format books (IconoBooks);
• Writing beautifully-crafted and punchy texts (IconoWords).

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copywriting

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Copywriting

A graduate in Communication Sciences at the University of Liège, for nearly 10 years Céline worked as the editor-in-chief of CCImag’, the business magazine of the Wallonia Chamber of Commerce. Her journalistic skills combined with her love of writing lead her to undertake all types of editorial work on behalf of third parties.

• Press releases
• Newsletters
• Marketing content
• Activity reports

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keynotes

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Keynotes

Christophe likes to use “Keynote” or “Powerpoint” presentations to win over a meeting. He uses Slideology and Storytelling to ensure the power and impact of his oral presentations, which he always wants to be original.
The added value that he brings to his clients in this type of project resides in the consideration, construction, structuring and complete production of visual presentations with studied design.

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iconobooks

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IconoBooks

Have you ever entered a query concerning a company director, a media personality, an artist or sports person into a search engine? The information – which may or may not be voluminous – which rises to the surface is necessarily piecemeal. It will contain elements on their career, indicators concerning their private life, data on their company, etc. However there is no single site which allows you, with a single click, to pull together a “full” and faithful reflection of this person and the multiple facets that make up their personality and life.
In order to overcome this shortfall, Iconoclash has created “IconoBooks”. Going far beyond a LinkedIn profile, a Facebook page or an article on Wikipedia, these digital profiles are intended for people who want to control and promote their image on the web.

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dans_la_pratique

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IconoBooks : In pratice

Constructed in the manner of beautiful books, IconoBooks are websites centred on people rather than companies (www.christophe-mausen.be, for example).
Each IconoBook is constructed on a particular graphics canvas, labelled in an identical manner, allowing surfers on the web to clearly identify the style of the Iconoclash publishing house.
Using an original navigation system, each site paints the complete portrait of the person by addressing various aspects of their life: biography, career path, values, interests and hobbies, press cuttings, business(es), news, etc.
IconoBooks also include a “testimonials” panel enabling friends and relatives of our client to give their opinions on its subject (at the invitation of our client).
Perfectly referenced, they are the official source of their holder, and appear at the top of searches on metasearch engines.
Free of any competition, IconoBooks exhibit their trademark through the aestheticism editorial quality and creativity which they exude.

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IconoBooks : What does Iconoclash provide ?

For holders of an IconoBook, Iconoclash provides a turnkey service comprising:
• Creating a personal logo and an individual graphic environment
• Organising shooting sessions in a natural environment or in the studio
• Copywriting work and translation services (into all languages)
• Management of all technical aspects of the web
• Referencing on search engines

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The appeal of an IconoBook

Thanks to their unique and distinctive character, IconoBooks enable their holders to:
• Differentiate themselves from their competitors and their peers
• Promote their professional products and their expertise
• Develop their notoriety
• Strengthen their credibility
• Construct and convey a positive image to the greatest number of people