Christophe Mausen


The lodge at Standard de Liège (2016)

This was at the same time as Christophe accepted the commercial proposition made to him by the club for the location of a lodge with 14 places. Christophe knew that, provided it was scripted to provide a unique character, it would be a fabulous tool for the development of sponsorship and the enhancement of his book of contacts. He was delighted to see that his ideas were rapidly proven. Captains of industry, politicians, former athletes and journalists queued up and, in just half a season, he managed to recruit three new official partners and to put together important contacts for the development of other projects underway at the CCI.